#KYB
The Kyoorius Young Blood Awards recognises the vanguard of creatives aged 28 years and under.
#KYB aims to identify, showcase and nurture tomorrow’s creative superstars by offering them a chance to work on industry standard briefs set by global brands and agencies.
Judged by global and Indian industry experts, the winners will win the highly coveted Red Elephant, an award that is established as a symbol of excellence for young professionals.
Real Brands. Real Briefs.
PACKAGING DESIGN
Always Magical Packaging
For e-commerce businesses, shipping and fulfilment represents the most direct touch point and connection with a customer, and also happens to be a critical, potential, marketing opportunity.
This brief tasks you to build a line of packaging solutions for Tata CLiQ that is in line with the brand’s intent to make shopping a magical and memorable experience.
UX/UI + DIGITAL DESIGN
Enhancing
A Luxury Platform
Tata CLiQ has taken a differentiated approach to designing a user experience, wherein the attempt has been to create an uncluttered, storytelling and discovery driven consumer experience befitting a luxury platform.
This brief tasks you to conceptualise, design and build immersive, interactive, and engagement driving experiences to increase the time spent on the Tata CLiQ Luxury app / platform.
PRODUCT + TEXTILE DESIGN
Dots
Kyoona is a luxury home furnishings brand that works with modern digital processes for fine fabric printing to allow for print-on-demand for bedsheets, duvets, pillow covers and other home linens.
This brief tasks you to explore the ubiquitous pattern of polka dots in your own way to design a bedding set that’s in line with Kyoona’s aim to reinvent the culture of space with a design-first approach.
PRODUCT + TEXTILE DESIGN
Culinary Escape
Kyoona is a luxury home furnishings brand that works with modern digital processes for fine fabric printing to allow for print-on-demand for bedsheets, duvets, pillow covers and other home linens.
This brief tasks you to explore landscapes to design a table linen set that can transport the user to a place and a culture. The challenge is to bring the visual codes of the chosen culture and the iconography of said landscapes without becoming kitsch.
Aditya currently heads the creative function at Schbang, Mumbai. Having joined Schbang in its infancy years, he has helped it grow from a quiet newborn to a noisy 7-year-old that sits on lists such as India's Top 25 Startups (Linkedin 2021) and India's Growth Champions (Economic Times 2020).
Chandni Shah is the co-founder and Chief Operating Officer of Kinnect. Having envisaged the great potential in the digital space at a very young age, she co-founded Kinnect at just 22. She is the youngest and most successful woman achiever in the digital marketing space.
An alumnus of the prestigious National Institute of Design, Pari Purohit has two decades of experience in branding, communication and design strategy. With Glyph, Pari is on a mission to reinforce that good design is a critical tool, instrumental to the success of business. It is as much aesthetic as it is cerebral.
Meet The Jury
Studio Bigfat is a multi-disciplinary design studio based in Mumbai. His work ranges from traditional Graphic Design where he works with brands to help actualise their vision as well as practicing Visual Arts across multiple mediums. Through his work he attempts to explore the organisation of things whilst also making a mess.
Charles Victor stumbled into Advertising about 25 years ago while looking for a part-time job to fuel his lifestyle while we postponed deciding what he wanted to do with his life. Throughout his career, he has worn all possible hats in the business and refuses to stop juggling a few of them even now.
Shivani Parasnis is a typographer and graphic designer from Mumbai, now in Baltimore, USA. Completed MFA in Graphic Design at Maryland Institute College of Art in 2018. Currently a designer at Spotify, NY. Past clients include NY Times, WIRED, Adobe, WeTransfer, Pentagram, Bando. Awards from Type Directors' Club, Art Directors' Club, Adobe, AIGA. Featured in global publications.
Over the years, Anu has worked on brands like Frooti, Audi, Micromax, United Colors of Benetton, Appy Fizz, Hippo, Deutsche Bank, Cinthol, Godrej Expert, Medimix, Kinetic to name a few. His work has been awarded at both International and Indian shows, and he has been on awards juries often.
Through November Juhi has created Identity systems, books, publications, brand strategy, packaging and art direction for a wide variety of international clientele including Apple Music, Uber, Nicobar, Bodice, Eka, Kyoorius, Indian Institute of Architects, Ensemble and Domino's.
Shweta Malhotra is a graphic designer/artist based in Mumbai. After working across ad agencies and design studios for close to 8 years, she branched out on her own and currently works independently.
She loves the advertising industry and wants to change it for the better. Better for business, more fulfilling for everyone working on the brand and a catalyst for society at large. Through her body of work, Binaifer has tried to unlock purpose in brands - by making them champions of progressive discourse.
Lokesh Karekar’s design and illustration work has been featured and awarded by well-known Indian and international publications and awards juries. His work reflects simplicity of form and draws inspiration from traditional and contemporary India, with a unique aesthetic.
Sohini has over 2 decades of experience in brands and communication and has worked in top advertising and digital agencies of the country. She is a passionate evangelist and practitioner of the art of weaving brand stories. She believes that the most interesting thing about building brands, especially in this new media scenario is that everyone is at square one, every day.
KYOORIUS YOUNG BLOOD AWARDS
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