The Kyoorius Young Blood Awards recognises the vanguard of creatives aged 28 years and under.

#KYB aims to identify, showcase and nurture tomorrow’s creative superstars by offering them a chance to work on industry standard briefs set by global brands and agencies.

Judged by global and Indian industry experts, the winners will win the highly coveted Red Elephant, an award that is established as a symbol of excellence for young professionals.

Real Brands

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Real Briefs

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Real Brands 💰 Real Briefs 📝

COMMUNICATION/
GRAPHIC DESIGN BRIEF

Translate AIX’s existing #TalesofIndia livery across multiple customer touch points like the website, boarding pass, menu card, safety cards, and more. Use at least
5 or more livery designs to bring your idea to life.

This Product Design brief tasks you to create a memento or trophy that promotes Greenply’s vision for a sustainable future. Design it as you wood like - though you must use Greenply Plywood and/or MDF as the base material. For the rest of your design however, feel free to use any materials you wish to make your vision a reality and create a polished piece.

PRODUCT DESIGN BRIEF

Moxie Beauty needs your help! This Packaging and Experiential Design brief asks you to create secondary packaging and a superb sampling experience for Moxie’s upcoming Q-Commerce plans with its Shampoo Mini Tube. This tube will be sent as a sample along with a Zepto/Blinkit order. Your medium can be a brochure, pamphlet, booklet, or anything else, as long as it includes a pocket/section for the tube to be attached.

PACKAGING & EXPERIENTIAL DESIGN BRIEF

This Fashion Design brief is all about representing Gen-Z. Simply take a t-shirt, sweatshirt, or denim jacket and tell a story that represents Indian Gen-Z. From the choice of material to the cuts of the cloth, you have the freedom to make as you want. You also have the option to create a fashion line, a single piece, or use all 3 apparel types to create a one-off line.

FASHION DESIGN BRIEF

This Design for Digital brief tasks you with creating a visual language for a
new-age AI Playground that is populated by humans and Generative AI agents.
The aim is to visually create a differentiator between the two entities through a system of profile pictures, verification marks, and character customisation for their digital characters.